Tourism And Hospitality Management – Bachelors Qualification
The Bachelor’s in Tourism and Hospitality Management program offers a comprehensive education over three years, equipping students with essential skills and knowledge for the industry. The First Year introduces foundational concepts, including academic research, business dynamics, services marketing, sustainability, events management, and industry development. The Second Year builds on this foundation with advanced studies in digital marketing, operations management, human resources, customer relationship management, and contemporary industry issues. The final year, focuses on strategic marketing, tourism policy, organizational behavior, technology, international development, and research skills. This integrated curriculum prepares students for diverse and dynamic roles within the tourism and hospitality sector.
What you will learn
- Critically analyze the tourism and hospitality business environment and make evidence-based strategic decisions.
- Master digital marketing and strategic marketing techniques to enhance brand presence and customer satisfaction.
- Efficiently manage operations, projects, and quality standards in the tourism and hospitality sectors.
- Implement effective human resource strategies and elevate customer service through advanced relationship management practices.
- Embrace sustainability and understand the impact of tourism policy and international development.
- Develop advanced research skills to address complex management challenges and drive innovation in tourism and hospitality.
Frequently asked questions
- Hotel Manager: Oversee the operations of a hotel, ensuring high standards of guest service and efficient management of staff and resources.
- Food and Beverage Manager: Supervise the dining services within a hotel or restaurant, focusing on quality, service, and profitability.
- Destination Manager: Develop and promote tourist destinations, focusing on marketing strategies and sustainable tourism practices.
- Event Coordinator: Plan and execute events, from corporate meetings to weddings, ensuring all details are managed smoothly.
- Marketing Manager: Develop and implement marketing strategies to promote tourism and hospitality services, increasing brand visibility and customer engagement.
- Training and Development Manager: Develop and implement training programs for hospitality staff, enhancing skills and service quality.
- Operations Manager: Oversee daily operations within hospitality establishments, ensuring smooth processes and efficient resource use.
- Sales Manager: Lead sales efforts for hotels, travel companies, or event venues, focusing on business development and client relationships.
- Possession of a relevant Level 3 Diploma qualification or its equivalent.
- Completion of XII grade or equivalent education.
- Attainment of GCE Advanced level in two subjects or its equivalent.
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